How This Apparel Firm Is Using Microlearning To Help Employees Fix Knowledge Gaps?

Summary

India’s largest fashion brand offers a wide range of bottom wear in terms of colors and styles for women. It serves as a one-stop shop to win at the style game, with 350 exclusive brand outlets, over 550 large format stores, and 10,000 employees. This apparel firm helps women curate their style, make a statement, and set their own path. 

In order to keep pace with an ever-changing marketplace, managers at this apparel firm needed to track and monitor their employees’ knowledge. They did this by using microlearning at RapL. Microlearning is a method of delivering small pieces of information or training in a way that is easily digestible for the learner. This allowed the managers to quickly identify any knowledge gaps that their employees had and then take corrective action. As a result, the employees were able to stay up-to-date with the latest changes in the marketplace and keep the company competitive.

Challenge

When scaling up rapidly, you need to hire aggressively to keep up with the transforming market. In the absence of a dedicated team, it is necessary to create a structure that would enhance employee expertise. As a result, there were some challenges involved

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Lack of product knowledge and SOPs

Front line employees lacked knowledge of products and customer service processes. This hindered store effectiveness.

Lack of product knowledge and SOPs

Front line employees lacked knowledge of products and customer service processes. This hindered store effectiveness.

Lack of product knowledge and SOPs

Front line employees lacked knowledge of products and customer service processes. This hindered store effectiveness.

Lack of product knowledge and SOPs

Front line employees lacked knowledge of products and customer service processes. This hindered store effectiveness.

Outcome

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RapL has become the virtual L&D team for us for the past 3 years, where learning happens without interfering with the work hours. A perfect fit for workplace learning

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Head of Marketing

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